I'm a digital nerd. I love analyzing creative data to uncover opportunities, neutralize blockers, and translate consumer signals into new experiences. I balance this love of numbers with storytelling skills forged by my years in Hollywood.

My specialty is building world-class teams of marketing experts and pairing them with the latest tech. Combined with inventive strategies, I lead these teams in creating channel-right content to increase engagement, drive revenue, and accelerate growth.

Outside of work, you can find me on the pickleball court (I’m the founder of the largest pickleball Facebook group in Orange County), playing guitar, dominating fantasy football, gaming, hiking, reading, or growing avocado trees.